Agritechnica is by far the largest and most prestigious indoor farm equipment show on the globe and is held every two years in Hannover, Germany. At each show, the Innovation Committee awards medals to the most important and innovative inventions in agricultural machinery that have been developed in the two years since the last show.
Over 400 entries from around the globe were submitted, and a total of 37 medals (four gold, 33 silver) were awarded. New Holland submitted the Cornrower system, patented and developed by Jim Straeter of New Holland Rochester, for an award. The committee thought the Cornrower was important enough to award a Silver Medal at the show for the Cornrower.
Pictured from the left are: Abe Hughes, New Holland V.P. of Sales and Marketing, Hedley Cooper, Global Director of Product Development, Jim Straeter, President of New Holland Rochester, and Carlo Lambro, New Holland Worldwide Brand President.